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Style Is In Everything -Data Okorodudu

Style Is In Everything -Data Okorodudu

Data Okorodudu, CEO of JD7 Couture has carved a niche for herself in the Nigerian When anybody is in doubt as to what style means, she is one person one can listen to. Okorodudu recently spoke at a gathering on the definition of style, how fashion is related with style and what determines style. Temitope David-Adegboye was there.

How would you describe style and how do you determine who has got style?

When you see a mechanic, you'll know he has his style. Also when you see a mad man, nobody needs tell you that this is a mad man. You see him completely un-kept, his hair uncombed. Now, that is his style. I started from there because I do not want people thinking style is all about the allure and the fashion and all the gold and diamonds of this world. Absolutely not!

Style is not about clothing and accessories. It's about the way you talk. It's about the way you are looking at me when I'm talking to you. It's about the way you respond to greetings. It's the way you relate with your peers, superiors and contemporaries and with people who are much older. Style is life; Style is in everything. You look at style when you are talking, when you are cooking and eating. Style is about the way your living room is arranged. Style is in your clothes, your shoes and your pen. Style is about the way you relate to your driver.

What then is fashion and how do we relate fashion to style?

People talk about decency and my question anytime I hear something like that is who determines what is decent? I've always had a problem about the hypocritical attitude of people when it comes to determining what is decent. I was in church one day at the Catholic Church of Assumption, Falomo one day when a Queen from Akure walked in for the service too. And what was she wearing? She tied a wrapper around her breast and she wore her beads down her neck. She came with her children. She walked in, sat down with her children and nobody harassed her. But if I wear a boob tube with a long flowing skirt, you would get someone come to tap me telling me to go and cover up.

I don't see anything wrong in showing your arms.

We do need to put on clothes. But the problem that we have is a funny mentality that once you are a young woman and you are wearing a boob dress or blouse, then, you are tending towards indecency. For me, I disagree. I have seen a lot of women in iro and buba made from handcut laces and they don't wear anything underneath. And you can see almost everything.

Who determines what decent fashion is?

Yes, the eye of the public. Our culture, tradition, religion and environment do much of this. Whether we like it or not, there are a lot of things that we do behind closed doors that we dare not do outside in the open. Our environment shapes our beliefs and decisions of what is decent and what's not.

We still go back to what is style? Our ways of life, our culture, our tradition, our religion and a host f other things is what determines our style.

And style can be as individualistic as it can be. For me, black is one of my favourite colours. But I have a sister in-law who each time she sees me in black says, 'do you want to kill my brother before his time?' For her, black signifies death and mourning. For some other people, it is white or blue.

I make clothes for people and when I ask them if there is any colour code they do not like, they say 'I'll never wear red'. Maybe because people think red is synonymous with one form of cultism or the other. You never can tell. But the point I am making here is that these are all the things that determine the way we calve our own style.

We must respect public opinion though, since it forms part of what determines our style because we have to operate within our own environment. However, someone else's style might be different from yours. So we must respect the other person's style. For some people, they must have a flower up there and a tint down there before they feel complete while another person may just prefer the same dress plain. That is that person's style.

We are like the gifts of nature. Look at the flowers that we have around. Some of them are really big, bold and beautiful; some are moderate while others are tiny and equally beautiful. So, whether you are big, small or moderate, we are all beautiful in God's eyes.


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