Brands & marketing

Saka pitfall looms, as Etisalat signs on Kae-Kazim for Easyflex

Saka pitfall looms, as Etisalat signs on Kae-Kazim for Easyflex By Goddie Ofose Senior Correspondent  Another major marketing scoop may...

Skye Bank, Penya Barca club in strategic partnership

As part of its corporate social responsibility programme, Skye Bank...

GOtv extends signal to Imo state

By Goddie Ofose Senior Correspondent  After successful launches in Ibadan,...

Star rewards 32,179 consumers, as promo ends

In what is arguably one of the most creative consumer...

Dangote Cement, NB, banks continue dominance of NSE capitalisation

Dangote Cement, NB, banks continue dominance of NSE capitalisation By Kingsley Ighomwenghian If there has ever been a time...

As Mortein takes a brand’s innovative walk in the ‘rock city’

As Mortein takes a brand’s innovative walk in the ‘rock city’ The management of Reckitt Benckiser and the Ogun State Government, as part of this year’s World Malaria Day, are partnering to deepen consumers’ experience of the Mortein insecticide brand.

StarTimes Door-to-Door service excites Ibadan customers

The fastest growing pay-tv company in Nigeria, Nta-StarTV Network popularly...

Business School deepens digital marketing via conference

By Goddie Ofose Senior Correspondent  Digital marketing took centre stage...

Simply Gifts repositions for accessibility, visibility

By Goddie Ofose Senior Correspondent  Chief Executive Officer of Simply...

Legend Stout reinvents consumer promo

Legend Stout reinvents consumer promo Consumer promotion is not a new marketing component amongst brands across segments. But Nigerian Breweries’ Legend Extra Stout seems to have reinvented the wheels of this commonplace marketing endeavor with it newly launched Legend Real Deal promo season 2. In this piece, Senior Correspondent, Goddie...

NIMN inaugurates Council of Fellows

As part of efforts of its new leadership to reposition...

Star Trek 2013 to excite consumers nationwide

Nigerian superstars 2Face Idibia, D’banj, P-Square, M.I and Tiwa Savage...

MacLean preaches oral health care habit for children

Macleans Milk Teeth, the premium toothpaste brand from GSK Consumer...

NIMN: Aimiuwu’s retires, as factional institute kicks

NIMN: Aimiuwu’s retires, as factional institute kicks Following the sudden retirement of Chief Lugard Ehimatie Aimiuwu, immediate past President and Chairman of Council National Institute of Marketing of Nigeria (NIMN) a fortnight ago, a factional NIMN, led by Rotimi Adeyeye, has described the development in the marketing profession as shameless and worrisome.

Ministry, Close-Up appoint oral health ambassadors

By Goddie Ofose Senior Correspondent  As part of activities to...

Sweet Sensation heats up QSR segment with new offerings

Sweet Sensation heats up QSR segment with new offerings Competition in Quick Service Restaurant (QSR) has continued to remain healthy unlike other sectors of the economy like telecommunication and banking as a leading brand in the sector has unveiled new products to the delight of customers.

Advertising body laments noncompliance on pitch fees

Advertising body laments noncompliance on pitch fees The protracted industry issue tagged “pitch fee” has reached yet a feverish height, following which advertising sectoral group- the Association of Advertising Agencies of Nigeria (AAAN) has lamented noncompliance with professional fee by some practitioners.

AEMS to amplify reach, convert customers, drive sales -Organisers

AEMS to amplify reach, convert customers, drive sales -Organisers The “Exp Nigeria,” organisers of the 2013 African Experiential Marketing Summit (AEMS), billed to take place in Lagos for the first time has said the summit is coming to Nigeria to amplify reach, convert consumers and drive sales.

Practitioners chide media on advertising, marketing reporting

Practitioners chide media on advertising, marketing reporting Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu Akinwunmi and other senior practitioners within the marketing communications industry have cautioned the Nigerian media on the need to verify and authenticate sources of press statements.

APRA breaks campaign on international networks

By Goddie Ofose As the date for the maiden edition...

TVC News, others participate at MIPTV festival in Cannes

TVC News, the first 24-hour pan-Africa television news channel, from...

Samsung announces Ultra-High Definition ‘floating’ TV

By Goddie Ofose A major player in digital media and...

AMAA: Transcending reward mechanisms’ limits

This weekend in Yenagoa, the Bayelsa State capital will mark...

Winners emerge as Nigeria celebrates Cannes Lions at 60

The 60th Anniversary dinner and awards night of Cannes Lions...

Nobel Carpet intensifies ‘affordability’ campaign

Driven by passion to exceed customers’ demand, and  at the...