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Quadrant launches online monitoring tool

Quadrant launches online monitoring tool

By Olamide Bakare Correspondent, Lagos One of the leading PR Agencies in Nigeria, The Quadrant Company, has collaborated with Phase Stream of UK to launch an innovative brand monitoring tool,…

Nutritional Society of Nigeria endorses Grand Pure Soya Oil

Grand Pure Soya Oil, a leading edible cooking oil in the Nigerian market has received endorsement from yet another professional body, the Nutrition Society of Nigeria (NSN) for its quality…

Maltina Dance All contestants visit NB Lagos brewery

Maltina Dance All contestants visit NB Lagos brewery

As the momentum in the ongoing Maltina Dance All 8 continues to gather steam, the contestants recently took out time from their busy dance schedules and practice routines to visit…

Consumers commend Chi over Hollandia Yoghurt

Consumers across the country have commended Chi Limited for its introduction of three new variants of Hollandia Yoghurt in addition to existing variants in the market. The new variants: ‘Green…

Skysat wins int’l award

Skysat Technologies Nigeria Ltd, a leading business solutions company,  in Nigeria was recently honoured with the Best Performance in the sales of A3   digital Colour Multifunction Printers’ Award for…

Coca-Cola Nigeria appoints new PR agency

Coca-Cola Nigeria Limited has announced the appointment of The Quadrant Company as the new public relations consultants to steward her corporate and beverage brands, effective from September 2014. In a…

Roberts Lime Fresh disinfectant debuts

With Ebola Virus on the loose and demand for sanitisers on the rise, the introduction of Robert Lime Fresh into the market may have come at the right time, writes…

Brands compete at Marketing World Award Night

All is now set for the forthcoming marketing World awards 2014 as the organiser, Instinct Wave announced the date and venue for this year edition. Making the announcement at a…

Dangote embarks on TV sponsorship campaign of CNN programme

By Olamide Bakare Correspondent, Lagos Dangote Industries Limited, one of the leading business conglomerates in Africa, is sponsoring the  ‘Facetime’ segment on CNN Marketplace Africa, CNN International’s show that offers a…

ADVAN Award to hold on October 11

The Advertisers Association of Nigeria (ADVAN) has concluded plan to stage its award come October 11, 2014. This is contained in a press statement issued by the secretariat of the…

Stakeholders agree on good communication to stem violence

Stakeholders agree on good communication to stem violence

With electioneering campaign gathering momentum and politicians throwing jibes at one another in order to get citizens attention for support, it may not yet be uhuru for the nation’s democracy…

Delay in Council inauguration slowing down our operation – APCON boss

Delay in Council inauguration slowing down our operation – APCON boss

Alhaji Bello Kankarofi is by, no means, a thorough bred advertising practitioner. Little wonder, he is ready and willing to discuss the industry with passion when opportunity permits him to…

Stakeholders in dilemma over appointment of APCON chief regulator

Stakeholders in dilemma over appointment of APCON chief regulator

With practitioners expressing discordant tunes over the approval of  anew helmsman and other members to take over the  APCON  Board from the 5th Council soon, Olamide Bakare who has been…

PZ partners Da Viva to unveil new Canoe campaign

PZ Cussons Plc, one of Nigeria’s leading family care products company and manufacturer of Canoe laundry Soaps has unveiled  a new campaign tagged ‘alive with colour’ that will see it…

PZ Cussons unveils Roberts Lime Fresh

True to her commitment of making lives better, PZ Cussons has unveiled Roberts Lime Fresh, a new variant of Roberts Antiseptic Disinfectant. Roberts Lime Fresh is aimed at adding value…

Advert vetting: Old problems, new challenges

Advert vetting: Old problems, new challenges

Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together.  However, the issues arising from this assignment…

Agencies must abide by law, says Babaeko

Agencies must abide by law, says  Babaeko

Recently, a new agency on the block,X3M celebrated its two years in the advertising industry amidst pomp and pageantry. Olamide Bakare brings the excerpts of the interview which was held…

Thermocool celebrates four decades of excellence

Thermocool, a strong player in household appliance has promised its customers more quality products as the company celebrates its 40th anniversary of doing business in Nigeria. Thermocool, a subsidiary of…

Training the untrained

It is often said among car owners that vehicle lifespan depend on the usage, lubricant applied as well as the quality of after-sales services it gets at regular interval.This is…

We have injected fresh energy into the brand – Deepanjan

The Managing Director of Chi Limited, Mr. Roy Deepanjan has said the packaging changeover is the company’s way of injecting fresh energy into the brand so that it can take…

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