Follow Us On:

Home » Archives by category » Business » Brands & Marketing

Roberts Lime Fresh disinfectant debuts

With Ebola Virus on the loose and demand for sanitisers on the rise, the introduction of Robert Lime Fresh into the market may have come at the right time, writes…

Brands compete at Marketing World Award Night

All is now set for the forthcoming marketing World awards 2014 as the organiser, Instinct Wave announced the date and venue for this year edition. Making the announcement at a…

Dangote embarks on TV sponsorship campaign of CNN programme

By Olamide Bakare Correspondent, Lagos Dangote Industries Limited, one of the leading business conglomerates in Africa, is sponsoring the  ‘Facetime’ segment on CNN Marketplace Africa, CNN International’s show that offers a…

ADVAN Award to hold on October 11

The Advertisers Association of Nigeria (ADVAN) has concluded plan to stage its award come October 11, 2014. This is contained in a press statement issued by the secretariat of the…

Stakeholders agree on good communication to stem violence

Stakeholders agree on good communication to stem violence

With electioneering campaign gathering momentum and politicians throwing jibes at one another in order to get citizens attention for support, it may not yet be uhuru for the nation’s democracy…

Delay in Council inauguration slowing down our operation – APCON boss

Delay in Council inauguration slowing down our operation – APCON boss

Alhaji Bello Kankarofi is by, no means, a thorough bred advertising practitioner. Little wonder, he is ready and willing to discuss the industry with passion when opportunity permits him to…

Stakeholders in dilemma over appointment of APCON chief regulator

Stakeholders in dilemma over appointment of APCON chief regulator

With practitioners expressing discordant tunes over the approval of  anew helmsman and other members to take over the  APCON  Board from the 5th Council soon, Olamide Bakare who has been…

PZ partners Da Viva to unveil new Canoe campaign

PZ Cussons Plc, one of Nigeria’s leading family care products company and manufacturer of Canoe laundry Soaps has unveiled  a new campaign tagged ‘alive with colour’ that will see it…

PZ Cussons unveils Roberts Lime Fresh

True to her commitment of making lives better, PZ Cussons has unveiled Roberts Lime Fresh, a new variant of Roberts Antiseptic Disinfectant. Roberts Lime Fresh is aimed at adding value…

Advert vetting: Old problems, new challenges

Advert vetting: Old problems, new challenges

Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together.  However, the issues arising from this assignment…

Agencies must abide by law, says Babaeko

Agencies must abide by law, says  Babaeko

Recently, a new agency on the block,X3M celebrated its two years in the advertising industry amidst pomp and pageantry. Olamide Bakare brings the excerpts of the interview which was held…

Thermocool celebrates four decades of excellence

Thermocool, a strong player in household appliance has promised its customers more quality products as the company celebrates its 40th anniversary of doing business in Nigeria. Thermocool, a subsidiary of…

Training the untrained

It is often said among car owners that vehicle lifespan depend on the usage, lubricant applied as well as the quality of after-sales services it gets at regular interval.This is…

We have injected fresh energy into the brand – Deepanjan

The Managing Director of Chi Limited, Mr. Roy Deepanjan has said the packaging changeover is the company’s way of injecting fresh energy into the brand so that it can take…

Institute to enforce stiff penalties on quacks – NIPR boss

Institute to enforce stiff penalties on quacks  – NIPR boss

By Olamide Bakare Correspondent The Nigerian Institute of Public Relations (NIPR), Lagos Chapter has declared its intention to begin a clampdown on quacks in the profession in the country in…

Consolidated Breweries launches Breezer

A leading player in the breweries market, Consolidated Breweries has unveiled a  new alcoholic drink, Bacardi Breezer into the Nigerian market. The new offering  was launched amidst pomp and pageantry…

CNN/Multichoice Journalist Award: Five Nigerians make final shortlist

Finalists in the prestigious CNN MultiChoice African Journalist 2014 Competition have been announced by the team of independent judging panel. This announcement was contained in a statement  made available by…

Oando to train 1,000 mechanics

By Olamide Bakare Correspondent Oando Marketing Plc has announced its plan to train 1,000 auto mechanics across the country on the modern way of repairing automobiles. The training is part…

Female marketing professional, how far can they rise?

Female marketing professional, how far can they rise?

The need for industry stakeholders to accord necessary respect and recognition for female practitioners was the main thrust of discussion during the first edition of the Women In Marketing Conference…

Top PR practitioners commend BHM app

Leading marketing communications practitioners, including the President of the Public Relations Consultant Association of Nigeria (PRCAN), Mr. Chido Nwakanma, have thrown their weights behind a Public Relations application introduced by…

Page 1 of 21123Next ›Last »