Monday, June 17th, 2013

By Goddie Ofose Senior Correspondent Another major marketing scoop may...
Monday, June 17th, 2013
As part of its corporate social responsibility programme, Skye Bank...
Monday, June 17th, 2013
By Goddie Ofose Senior Correspondent After successful launches in Ibadan,...
Monday, June 17th, 2013
In what is arguably one of the most creative consumer...
Wednesday, June 12th, 2013

By Kingsley Ighomwenghian If there has ever been a time...
Monday, June 10th, 2013

The management of Reckitt Benckiser and the Ogun State Government, as part of this year’s World Malaria Day, are partnering to deepen consumers’ experience of the Mortein insecticide brand.
Monday, June 10th, 2013
The fastest growing pay-tv company in Nigeria, Nta-StarTV Network popularly...
Monday, June 10th, 2013
By Goddie Ofose Senior Correspondent Digital marketing took centre stage...
Monday, June 10th, 2013
By Goddie Ofose Senior Correspondent Chief Executive Officer of Simply...
Monday, June 3rd, 2013

Consumer promotion is not a new marketing component amongst brands across segments. But Nigerian Breweries’ Legend Extra Stout seems to have reinvented the wheels of this commonplace marketing endeavor with it newly launched Legend Real Deal promo season 2. In this piece, Senior Correspondent, Goddie...
Monday, June 3rd, 2013
As part of efforts of its new leadership to reposition...
Monday, June 3rd, 2013
Nigerian superstars 2Face Idibia, D’banj, P-Square, M.I and Tiwa Savage...
Monday, June 3rd, 2013
Macleans Milk Teeth, the premium toothpaste brand from GSK Consumer...
Monday, May 27th, 2013

Following the sudden retirement of Chief Lugard Ehimatie Aimiuwu, immediate past President and Chairman of Council National Institute of Marketing of Nigeria (NIMN) a fortnight ago, a factional NIMN, led by Rotimi Adeyeye, has described the development in the marketing profession as shameless and worrisome.
Monday, May 27th, 2013
By Goddie Ofose Senior Correspondent As part of activities to...
Monday, May 20th, 2013

Competition in Quick Service Restaurant (QSR) has continued to remain healthy unlike other sectors of the economy like telecommunication and banking as a leading brand in the sector has unveiled new products to the delight of customers.
Monday, May 13th, 2013

The protracted industry issue tagged “pitch fee” has reached yet a feverish height, following which advertising sectoral group- the Association of Advertising Agencies of Nigeria (AAAN) has lamented noncompliance with professional fee by some practitioners.
Monday, May 6th, 2013

The “Exp Nigeria,” organisers of the 2013 African Experiential Marketing Summit (AEMS), billed to take place in Lagos for the first time has said the summit is coming to Nigeria to amplify reach, convert consumers and drive sales.
Monday, April 29th, 2013

Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu Akinwunmi and other senior practitioners within the marketing communications industry have cautioned the Nigerian media on the need to verify and authenticate sources of press statements.
Monday, April 22nd, 2013
By Goddie Ofose As the date for the maiden edition...
Monday, April 22nd, 2013
TVC News, the first 24-hour pan-Africa television news channel, from...
Monday, April 22nd, 2013
By Goddie Ofose A major player in digital media and...
Monday, April 15th, 2013
This weekend in Yenagoa, the Bayelsa State capital will mark...
Monday, April 15th, 2013
The 60th Anniversary dinner and awards night of Cannes Lions...
Monday, April 15th, 2013
Driven by passion to exceed customers’ demand, and at the...