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Celtel Change To Zain Will Benefit Nigerian Subscribers, Say OfficialsBy Aaron Ukodie Deputy Business EditorOfficials of Zain have continued to maintain that the change of the company's name from Celtel to Zain will benefit its over 15 million subscribers in Nigeria. Many subscribers have asked what difference the change of name from Celtel to Zain will have on quality of service and customers' satisfaction. The questions where being asked, against the background of previous name changes the company has undergone in its seven years history in Nigeria. Unlike the previous exercises which were forced by acquisitions and the need to free the company form names that do not reflect new ownership, the present one was more of the need to have one unifying global brand such as Coca Cola. Officials insist that as one brand, Zain will be better positioned to offer its customers more innovative products and services with the best network service across Africa and the Middle East. They said as Zain expands its 'One Network' to all its operations in Africa customers will be allowed to move across geographic borders without roaming call surcharges and without having to pay to receive incoming calls. The One Network is currently accessible to 50 percent of the population in Africa and for the first time is now available across continents. Zain customers both pre-paid and post-paid in Africa and the Middle East, using 'One Network' will enjoy the benefits of being treated as a 'local' customer wherever they are. Customers can make calls and send messages at local rates when communicating with a travelling Zain customer who will receive incoming calls free-of-charge and be able to make calls back home at local rates. Pre-paid customers can also top up their phones with recharge cards bought from either their home country or more than one million outlets available in one of the 15 One Network countries. The One Network service is automatically activated upon crossing the geographical border into one of the countries, with no prior registration required or sign-up fee. Chris Gabriel, CEO Zain in Africa said: "We are confident that our African customers will embrace the vibrant and colourful Zain identity. As one brand, we will be better positioned to offer customers more innovative products and services alongside the best network coverage on the continent."
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