Effective marketing is simply your ability to motivate people who need your product or service to buy and always buy from you. It is a relationship thing, which goes beyond just selling. The same is true in online business.

Internet marketing involves setting up automatic and repeatable system online, which creates the environment where people can buy your product or service instead of you having to sell it to them.

We are going to explore those simply things you need to do well to create this environment of regular cash flow where people keep asking for your product. Armed with these strategies, people will beg to have your product or service. Applying just 20 percent of this Internet marketing skills will account for 80 percent of the result you will get, that is how important it is.

The entire process of Internet marketing starts with identifying the right customer for your business. It continues from your first contact with a prospect till when he or she becomes a customer. Then from being a customer to being a satisfied customer and then a partner.

Make your product or service unique

We all know that the art of selling whether on the Internet or offline is as old as man. It is a way of life, and has always been a way of exchanging goods and services for monetary benefits. Selling on the Internet is an art that should be mastered in order to excel in it. Selling is a stage in marketing in which your goods or services are being offered to customers in exchange of money.

There are two different ways in which prospects can know about your product or service. There is one in which you have to send messages, adverts and even look for your prospects on the net. This is called the "out-bound marketing" or "cold calling", here you are trying to let people know what you are offering them, most times they are not really in need of your product.

The other method is the "in-bound marketing" where your customers will have to beg you with their money to have your product. I know you are thinking now how can a customer beg for a product? Yes! It happens when you must have mastered the art of preselling your customers.

Preselling involves giving your prospects free information about your product or service the first time they contact you, the idea is to create an atmosphere of trust.

To presell your prospect, you should not be concerned about selling your product immediately to a prospect. Give them qualitative information about your product or service. The benefits of your product to the customer should be clearly outlined in the free information. Everything about your product should be fully explained. The information can be in form of a special report, article or e-book; it should answer the following questions on the customer's mind.

A. What do I get for buying this product?

B. What is the price of the product?

C. How fast do I get the benefits you promised?

D.How sure can I be that I will get those benefits.

If these questions are answered to the prospect's satisfaction, it is likely that he or she will ask for the product. This advertising technique will guarantee you a fortune in online marketing. Master it, and the sales will come.

You can also use the law of reciprocity to make them buy from you. The law is that you always provide something valuable to attract people to your business. When you offer something valuable to a person who contacts you, he or she will feel a kind of obligation to return the favor.

How to Differentiate Your Online Business from Others

There is every need for you to differentiate your online business with the unique benefits you offer.

Differentiating your business from your competitors helps you beat competition and dominate your market. This is also very important considering the fact that there are billions of businesses on the net and more are being added daily.

Peter Drucker, a renowned marketing guru, in the book "Differentiate or Die", said "that the foundation of effective market leadership is thinking through the organisation's difference, defining it and establishing it clearly and visibly".

This is achieved by emphasising on the Unique Selling Proposition (USP) of your business. The USP of your online business is simply that specific and unique benefit which your customers derive from your product or service. For a powerful USP, it must distinguish your business from those of your competitors.

This will make your customers see what you offer them clearly, how differently you do it and the satisfaction they derive from your product or service.

USP is that big idea that makes your business stands out from the crowd.

Your USP creates a lasting relationship in the minds of your customers. This will always make them come to do business with you.

Some of the great brands we know today came to where they are by emphasising on their USP and they are known to deliver too, like Nike will always say-"to do your best", Amazon.com-"books, fast and cheap", Volvo-"safety", Coke-"to refresh", Microsoft-"to help realise your potential", Rolex-Watches that winners wear, Mercedes-"safety and engineering" and many others, which I believe you know. It is never different with online business.

The USP of your business makes you focus on what the customer wants and not on your product. Here you are doing those things that will make your customers feel right each time they do business with you. In doing this, you have shifted your focus from your company to people who will use your product or service. Your major concern is helping your customers solve their problems by giving them what they want and not what you feel or think they want.

All you need is to find out and emphasise on the great and unique benefit of your business.

How to Create a Powerful USP

Let us go through some guidelines that will help you create a powerful USP for your online business.

In creating an online USP for your business, the USP should be considered in parts as the Ultimate advantage of your business, Sensational offer you give your customers and Powerful promise.

Let your Prospects see what is in your Business for them

This is the main benefit people will derive from your product or service, which they could not get from your competitors. Differentiate your business with one unique benefit. On how to find this unique benefit, ask yourself the question-what will people get from this product or service that am offering them? Make a comprehensive list of all that comes to your mind.

To further assist you on this, analyze the features of your product or service and turn each of those features into benefit. From this list of benefits, determine one major benefit that you can offer. Let that become the ultimate advantage of your product or service over your competitors.

Emphasise this unique benefit in every marketing message you send to your prospects.

You should continuously improve on your ultimate advantage as your business progresses because some of your competitors will surely imitate you but by then you would have changed your strategy.

Give them Good Offers

Your success in online business will be determined by the offers you make to your prospects. No prospect will refuse an irresistible offer. Your offers must not only be seasonal, it should be part of your business. If you must win on the Internet you should be able to give out free stuffs (freebies) and make good offers to your customers.

Naturally, everyone likes free things, so plan to give out some things free that will be of great benefit to your prospects. The freebies could be e-books, software, special report, ad space, marketing tips, and business advice. Am not saying you give out everything free, lest you be out of business.

The free stuffs are meant to hook them on the front end then you can make it up on the back-end with repeated business. With this, your customers will want to reciprocate the gift you gave them by buying your product.

How to Build Trust Online

To build trust online, offer your prospects a clear, unmistakable, no-question-asked guarantee each time they buy your product. It also makes people who were on the 'fence' about your product decide to patronise you. Your powerful promise helps bring more customers to your business.

Always emphasise your uniqueness with the type of promise you make to your clients. Do not promise what you cannot give. You should be sure you deliver on the promise as stated and on time too. There should be no compromise at all, even if it means going out of your way.

Be Committed and Consistent in Your Business

Another skill which you should use is the power of commitment and consistency in your Internet marketing campaign. Sometimes before you could convince a prospect to buy your product you must have sent them not less than seven messages.

In your message, make them take steps gradually, when a prospect agrees to take a baby step with you, they will take further steps if you are consistent.

If you provide proofs that your product or service is in high demand by a large number of people, it will make your prospect say yes easily. Provide testimonial to show acceptability and build credit for your business. People will always go for hot products.

Try as much as possible to prove to your prospects that you are an expert.

Do this by writing articles, making posts in forums about your product, doing press review of your product, and conducting seminars and training.

Use the Power of Scarcity and Urgency

Brian Tracy in his book, "Psychology of Selling" opined "that people are much more motivated to buy if they feel they are going to lose something by not buying than they are in anticipation of the benefits they will enjoy if they do buy. The best sales presentation shows the prospect how much better off he will be if he buys and simultaneously how much worse off he will be if he neglects to buy"

Another important strategy that works like magic online is the power of scarcity and urgency. You will make more sales if you include in your marketing message that your product is just for a limited time. Put deadline to your offers. This will force your prospects to make decisions to buy. Make them feel they will lose something great if they don't buy at that time.

Your marketing message must be valuable enough to induce people to read it. It has to be short and clear so that they can read it and not think of saving the message to read it later.

Create curiosity in the minds of your prospect. Offer them surprises in your message. Let them always look forth to getting your message. You can add special tips, money-making ideas, jokes, quotes, to spice up your message and make it interesting.

With these strategies you can sale any product or service online for more profits in your business.

is an Internet marketing consultant; he is the author of the book: "How To Create Unlimited Internet Wealth"

kenneth@netbizsolutionsng.com

www.netbizsolutionsng.com

08052207809