Guaranty Trust Bank (GTBank) is airing its first post-consolidation television commercial on local television and satellite channels across the nation.

Prior to the launching of this vivacious and electrifying commercial named Soccer Lady by a cross section of viewers, the bank had focused primarily on print media and radio advertisements as its means of promoting its brand values, attributes and products.

With Soccer Lady, the bank positions itself as an organisation which seeks to identify the exceptional qualities of its stakeholders whilst consistently seeking avenues to create value and surpass their expectations as stated in its voice over: "We realise that you are exceptional, that is why we are driven to exceed your expectations!"

The advert stars a chic lady, delicate and beautiful who accompanies her boyfriend to a soccer game with his buddies. Initially uninterested, she settles down in his car to read a novel while her friend runs to join his mates on the field.

Alas! One of the teams has a player short and the guys jokingly beckoned on her to join the game to the utter protest of her friend.

In the most unlikely of outfits and a very lady like composure and swagger, she steps unto the field and to the amazement of the men on the field and onlookers alike, proved to possess unbelievable soccer prowess as she clinically finishes off the opposition with the ruthlessness of a thorough bred professional.

Speaking on the new TV commercial, Mrs. Lola Odedina, Deputy General Manager, Corporate Communications of the bank said, "To the casual observer, it would seem that this commercial is about a soccer game, or some may think that the underlying message is on female soccer. But the commercial is more than that; it embodies the reality of the GTBank brand, as a brand known for its exceptional quality, excellence and innovative spirit."

The advert also pushes the idea of the GTBank brand, as a force to be reckoned with, amongst other competing brands. Its uniqueness and exceptionality has consistently ensured that the Bank remained a market leader setting the pace in the Nigerian Financial industry.

The advert possesses a sports inclination thus it is scheduled to run mostly around sporting events as witnessed during the Beijing Olympics.